Rebecca Corliss

LinkedIn / Facebook / Twitter / Blog

SKILLS

Social media lead generation, online marketing, video and livestream production, blog writing, web community management, promotional writing, video editing with iMovie and Final Cut, HTML, basic Drupal

PROFESSIONAL EXPERIENCE

Marketing Manager, HubSpot
Cambridge, MA (November, 2008 – Present)

  • Built HubSpot’s Inbound Marketing University training and certification program, certifying over 1,400 marketers. Currently managing a community of 12,000 members with a monthly growth rate of 13%.
  • Film, produce, and edit creative marketing videos, including “You Oughta Know Inbound Marketing,” which received 40,000 views in its first week and has won four marketing awards.
  • Manage the launch of HubSpot co-founders’ recent book, Inbound Marketing, placing #149 of all books on Amazon the first week of sales.
  • Coordinate sponsorship and exhibition of HubSpot’s virtual and in-person lead generation events, including 12 events in 2009.
  • Craft blog articles, screencasts, video interviews, eBooks, HubSpot TV live video podcast, webinars, and web series for HubSpot’s ongoing marketing programs.

Public Relations Manager, Social Media for Social Change
Boston, MA (July 2008 – March 2009)

  • Devised and managed the publicity campaign for the organization’s first charity event, which raised over $20,000 for Jane Doe Inc.
  • Wrote press releases and media pitches for event coverage; submitted information to calendars and blogs.
  • Developed publicity material while overseeing implementation of sponsor branding opportunities.
  • press during events to ensure appropriate photo opportunities and interviews.

Account Coordinator, SHIFT Communications
Brighton, MA (June 2008 – August 2008)

  • Supported a team on baseline activities; managed account reporting to ensure high-quality client services.
  • Developed and maintained press lists; researched speaking and award opportunities for client submission.
  • Actively tracked client and competitor coverage; compiled media clips for client records.

Public Relations and Social Media Coordinator, The Ictus Initiative
 Boston, MA (May 2007 – May 2008)

  • Created the agency’s first social media practice and fully managed the social media initiatives on five accounts.
  • Organized national book-signing tours, including events at major book retailers in Los Angeles and Houston; developed regional publicity for each event.
  • Wrote and pitched news releases, successfully earning media coverage.
  • Headed book review campaigns, earning placements in publications such as ForeWord Magazine; pitched features, TV appearances and radio interviews.
  • Researched media contacts for most effective news placements for clients.
  • Wrote and edited copy for media kits and other promotional material; proofed eBooks.

SPEAKING ENGAGEMENTS

“Video and Inbound Marketing, Three Case Studies” Brightcove Video Breakfast
Boston, MA (March 23, 2010)

“Video + Online Marketing Strategy,” Direct Marketing Association Washington’s Social Media Day
Washington, DC (November 5, 2009)

“Rocking your Inbound Marketing,” Twitter Queens Workshop
New York, NY (June 27, 2009)

“Twitter for Business” and “Intro to Inbound Marketing,” Geek Girl Camp
Randolf, MA (March 12, 2009)

“Using Social Media for Social Change,” YPIC Regional Conference
Boston, MA (October 18, 2008)

“Millennial Marketing Movers” Panel, New Marketing Summit
Foxboro, MA (October 14, 2008)

EDUCATION

Boston University College of Communication (2004 – 2008)
Bachelor of Science in Communication, Concentration in Public Relations

Dublin City University Internship Programme (January 2007 – April 2007)
Marketing and Public Relations Coordinator, The Helix Theatre

INTERESTS AND ACTIVITIES

Singing, a cappella, song writing and social media.
“Common Sound” professional a cappella  singing ensemble, Founder and President