Yesterday started as a normal, busy day hustling and bustling around. Getting HubSpot TV prepared and ready to go. Starting the show at 4:00pm as normal. You know. Just an average, normal Friday.

Then MC Hammer showed up.

That’s my hand (and my messy handwriting) that made a cameo in front of Hammer. :)

So how did it happen? In short, my colleague Dan Zarrella was on Twitter and noticed him tweeting that he was in Boston. So… we tweeted him like CRAZY inviting him to stop by. He showed up. There you have it!

I’ve talked about this before, but Twitter really, really does level the networking playing field. In what other medium could a software company get in touch with a rockstar and actually get him to drop by? That doesn’t happen ANYWHERE else. It just doesn’t.

You can read the full blog post about Hammer’s HubSpot visit or watch his full interview on HubSpot TV. Very cool stuff indeed.