Yes we can.
After a very memorable and historic evening last night, I thought it would be a fantastic time to share (IMHO) the most moving combination of politics and music that I’ve ever seen. Of course you’ve watched it many times before– Perhaps you can even sing along at this point. (Sadly, I can.) But I still love it.
I’ve heard a lot of people say that Will.i.am is horribly manipulative for making this video. I do believe it’s an incredibly influential piece, and clearly he made it to share his views and possibly get people to support Obama. However, as long as he is an American citizen (just like me), I see nothing wrong with it. It’s not a campaign initiative.
Regardless, I think what truly makes this piece powerful is the use of a musical element to get people generally uninterested in politics to pay attention–even care–perhaps for the first time in their lives. For example, the 18-year-old high school student with apolitical parents might think about voting for the first time. Or at least do some research.
Adding music makes it relatable and enjoyable, so you really pay attention to exactly what he’s saying. By giving you another way to hear his speech, it makes you listen that much harder.
Random fact: I’m actually IN this video. Almost. My face is cut out, but you can see my black t-shirt, white Obama sticker and my crazy waving sign. I’m sitting behind the very sullen-looking young man. Don’t believe me? Here’s a cropped screen shot from MSNBC. There I am!
Here’s to being a part of history.
Posted: June 4th, 2008 under Catchy Music.
Comments: 2