Archive for December, 2008

Oughta Know [Inbound Marketing] Music Video!

Here she is! My awesome HubSpot music video in all its glory. I’d like to thank all the little people that made this happen. ;) Enjoy. (AND TELL ALL YOUR FRIENDS!)

Here are the lyrics so you can sing along. (Cause I know you do!)

“Oughta Know Inbound Marketing”
By HubSpot’s Rebecca Corliss

If I make one more call
I might go punch a wall.
No one understands
That this doesn’t work.

They hang up cause I’m a creep.
The mail I send they don’t read.
They always find a way to
Ignore me.
I’m interrupting their lives
So they threaten me with knives.
I didn’t think that marketing was like torture.

Cause the calls, direct mail
TV ads, they all fail.
And they aren’t getting me anywhere. They don’t work.
No!
And every time I try to sell
‘Didja know that I’m told I should go to hell?
Then I cry. Then I cry.
And you wonder why.

I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let’s get blogging.
Why don’t we just use inbound marketing?
You. You. You. Oughta know.

Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.

Now I can blog I can tweet
Publish things you will read.
Won’t have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you’ll find me.

Cause the calls, direct mail
TV ads, they all failed.
And they weren’t getting me anywhere. They don’t work.
No!
And every time I tried to sell
‘Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.

Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we’re blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.

My “Music Video Debut” is this Monday…

I promise I wouldn’t let you down! It’s been a pretty long process. I first had to record the vocals. (YES, it’s me singing. And all the backup music was played by the fantastic Mr. David Fisher.) It’s a parody of a song I’m sure you’ve heard. Except now it’s an angsty, angry tune about inbound marketing! It will be awesomely campy and fun.

In the video are the fabulous and fun @mvolpe, @ellieeille, @rickburnes, @pamelump, @aaronwhite and @J_Vaughan. The past few weeks I’ve been editing, polishing and getting it ready to go.

SO GET PUMPED! It will be here (and hopefully… everywhere) Monday morning.

@JuliaRoy’s 10-year-old cousin will be a superstar by tomorrow.

Earlier today, Julia Roy tweeted the link to her little cousin’s performance of Some Where Over the Rainbow. All I can say is… Wow.

Her cousin’s name is Morgan, and in the beginning of her performance her voice is incredibly soft and sweet (with some impressive vibrato for her age). Well? Wait ’til she gets to the chorus for some attitude and power. It’s quite incredible.

Unfortunately embedding of this specific video has been disabled, but here is the link!

EDIT: They changed their minds and are letting me embed the video. Here she is!

Reminds me of a young Christina Aguilera. Except perhaps… better?

Why Britney Spears still has a career (and why we can’t help but love her).

Apparently Britney Spears is the most-searched name right now on the internet. And honestly? I’m not surprised. Especially with her new album Circus coming out tomorrow (I’ve already listened to it through imeem— not bad), there’s a lot of reasons why she has not and WILL not go away.

1) Her producers and song writers are mad scientists. Have you heard Womanizer? Every time I hear that song, it gets stuck in my head for hours. Womanizer-Woman-Womanizer-You’re-A-Womanizer-Oh-Womanizer-Oh-You’re-A-Womanizer-Baby. It’s hypnotic and one of the more effective hooks I’ve heard. The first time I heard the song, I hated it. Now? I haven’t been able to stop listening to it because it’s so addicting. There are some smart, calculated people behind that girl.

2) Dance music is incredibly produced and only requires you sing three notes. And that’s all she can sing, really. (Perhaps five notes.) Regardless, each track is incredibly produced with loads of vocal-manipulation, so ultimately what we’re hearing hardly has anything to do with Britney and everything to do with the sound technicians behind her.

3) Her best songs actually reflect how nutty she and her life are. Her new album is called Circus. There’s another song on it called Mannequin (perhaps exactly what she is?). If she were creating an album called “New and Improved” or “I Am So Glad Everyone Thinks I’m Normal Again”… I don’t think we’d buy it. She knows people think she’s crazy, so she’s working it.

4) People love to see the underdog succeed, or at least struggle to get back on her feet. Britney has been through hell and back, and we’ve been disgusting voyeurs, watching and dissecting her ridiculous life for over five years. We all laughed and gasped during her horrible performance at the VMAs. People are dying to see if this is the moment when she can finally turn her career around in all her pop princess glory.

5) There is a large fan base of early-twenties women who are nostalgic for the Britney they discovered in their early teens. For this reason, so many women–myself included–cannot let her go and continue to love her unconditionally. Britney was something completely new when she released Hit Me Baby One More Time in 1998, as the majority of female singers in the 90s were angsty women hating their men. When Britney emerged, she was refreshing, young, beautiful and fun. Her original fans still long for the day when they get their old Britney back (perhaps some subconsciously), as unrealistic as that is.

Long story short? Britney Spears isn’t going anywhere, guys. Sorry. Too many people love her, like it or not.